IKEA Case Study – Born in the Shadow of Conflict
IKEA sees its origins in the town of Smaland, located south of Sweden. It was started in 1943 by a local lad, Ingvar Kamprad, who was a carpenter by profession.
As with most entrepreneurs, Ingvar Kamprad’s vision began with a spark. The five-year-old’s entrepreneurial journey began by selling matches.
At 14, Ingvar enrolled in a boarding school nearby. He kept a stock of pens, watches, wallets, and belts as they were in demand among his classmates. As he was too young to set up a business, his father gave consent and paid the registration fee as a graduation present.
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