Nov 19, 2012
From the Tribal Toronto website:
"For years, McDonald’s has struggled with negative consumer perceptions about their food. To dispel the many food myths out there and change perceptions once and for all, we launched a provocative campaign offering Canadians fully transparent answers to all their McDonald’s food questions – even the tough ones.
Canadians can ask any questions on the website yourquestions.mcdonalds.ca and from there, a response team answers in the form of text, images and one-off videos shot on-the-fly to every single question."
Hear insights on branded content from their Director of Social Media, Ed Lee, at the first in the iLunch 11 series - The Business of Working with Brands on November 22 in Toronto.