Image Development - Briony Croft
When you're in business, it's important to portray the right image. That's where a personal brand is important, even for individuals. If you're the head of a company, the way you look can also define who you are and what your business stands for. So you must get it right.
Briony Croft helps people define their personal brand, and using her fashion stylist background, ensures they look the part. She also assists with image development and getting professional photography for her clients so that their brand resonates with prospective customers.
There are several factors to consider when building your personal brand. The first one is defining your niche. Who is your customer base and what are their values and ideals? If you speak correctly to them, you will win them over and be successful.
You then need to know that particular industry inside out. Trends are always changing and it's important that you keep up to date and at the forefront of the niche. Going to expos and seminars are a great way to stay informed, as well as getting your face known in public.
The next part of personal branding that is important is to be seen as an expert in your industry. The best way to do this is to provide valuable information to your followers. Create the content on your blog, speak at important events and engage in online forums and public discussions. The more you help, the more well known you'll become, and the quicker you'll be seen as an expert who people look to.
Going back to the image, it's crucial to portray the right look so find a style that appeals to your niche and highlights your strengths. You also must ensure that your personal brand is authentic. Trust plays a big part in business success.
Your online presence is very important too. Make sure you are active on social media and have a consistent tone. Work out which channels your audience spends the most time on, and be there too. As with above, help answer questions and provide valuable advice, to continue building your image as an expert.
Briony Croft has a holistic approach to Personal Branding and Image Development. They go hand in hand, and can all be done in-house. They do not focus on fashion and trends - but on where the individual is headed, They help prepare the client with the look and feel that they need to get there. Briony Croft focuses on people and storytelling - not products and services. The fast-paced world has changed, and people buy from people they like not on products and services alone.