Nov 19, 2016
"Every Story Has A Face" arrives ahead of Rogue One: A Star Wars Story.
Beware over-marketing. Since Disney’s acquisition of the Star Wars franchise, the marketing for this brand has become ubiquitous, which I mistakenly thought it already was. Already a household name since the 70s, Star Wars is one of those childhood memories for which a well-produced revival would require minimal marketing, if any. Many Star Wars fans, like me, are growing tired of the constant reminder of the brand. I’m no longer excited to see the new movies when they come out, and I’m not alone. Think long and hard about the audience you’re marketing to and what they’re looking for. Odds are, it’s not a waffle maker.