Nov 19, 2016
Podcasts and You
I’ll be honest that I’ve been a bit of a curmudgeon when it comes to podcasts since they started popping up about ten years ago. However, their popularity hasn’t stopped growing -- some even consider podcasting the “future of storytelling.” I’ve slowly grown to understand and even enjoy podcasts, and it might be time for you (and your brand) to appreciate them, too. As print media slowly chokes, media companies are finding new ways to reach audiences, and podcasts are HUGE. The NY Times is doing it. Simon and Schuster and CBS are doing it. Even fashion magazines are doing it. If your brand isn’t doing a podcast, perhaps it should be.