We went to launch of #imagirlybrand launch today and got the little one busy with designing her own doll and accessorising it! 🎉🎉🎉 @imagirlybrand is associated with some very unique ideas. When it was quieter after the event, I was lucky to have a quick chat with Theresia & Raymond, founder and co-founder, got to know what inspired her to bring these dolls to the kids, and how did they go with designing it! 👗👠🧣 Having the beautiful memories of playing with dolls for hours, enjoying the #pretendplay And #Imaginativeplay, Theresia always wanted to give something better than the gadgets to kids play world that will let them learn to care and share through play! 🎉👏🎊 It’s generally an opinion that dolls are for girls! But these dolls has a huge involvement from boys too during the design and sorting the accessories phase! They run a campaign, invite kids with creativity and listen to their ideas before bringing the dolls to the shop floor! 🎊🎉🎊 It’s mainly #kids4kids concept! There are more than 150 Accessories available to mix and match The #cuthairdontcare Feature is something that will indirectly influence the kids to come forward to donate their hair. It was a wonderful morning Thank you @britmums And @imagirlybrand #ad #Sponsored https://www.instagram.com/p/BqSRUR9FEun/?utm_source=ig_tumblr_share&igshid=l978xkts4b0f