Are you focusing on Social Media Post Design (SMPD)?
Nowadays if you look at some small businesses that run through Facebook pages don’t always maintain a good visual vibe on their page. In a result at some point sometimes they lag behind in the competition.
This is most interesting query that sometimes pop-up in most of us mind. Maintaining a visual appearance through out all post help a business to grab a identical space among others and also to create authenticity. For example, “Saima Foodage” - An online based food business. Now think about it that everyday they upload some visual content which are completely differs from each other. Sometimes customer get confused whether it is their content or not as they get it through random search.
Now think about another business in same industry with almost same product. They follow a pattern. They maintain a visual identity, talk about their brand, put a color and hence customer can easily get that it is That page. Hence they can remember the page with maybe a color or text or style that you show through design. And you get more customer in your business.
Yes seems like it’s very simple yet not! But you can follow some steps to maintain:
1) Get help: You can take help from expert. They will analyze your business and based on that they will create all visual content that you need on everyday. They will help you to understand how your customer react and how should you respond through visual content. Beside that they will evaluate each and every post, customers comment and reply so that you can provide customized or better product. It will increase your reach and you’ll be able to make more profit.
2) DIY: You can design your own post too. But it takes time to analyze and also you need to have those expertise. You can do it through some apps too yet you will not be able to customize according to your need based on analysis.