Nov 3, 2015
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Charli XCX for Impulse UK
A friend pointed this one out, A promoted tweet for Impulse (which is essentially the girl version of Lynx/Axe) targeting someone not interested in their product at all.
Now to be fair, ages aren't available in Twitter so it might be a bit tough for Impulse to reach those 13 year old girls. However you'd think they would select some more relevant interest targets.
At least they're not just broad-targeting females as I haven't seen them in my own timeline.
Also, does anyone think this is a really strange ad, why on earth would I care about a body spray for a girls night in of movies? Did I miss out on something in my teens?