Any website on the Internet is created with the aim of being seen by readers, fans and customers. That's why webmasters are wondering how to increase traffic to the site, attract new visitors and motivate them to return.
If you analyze your resource, for example, in SimilarWeb, you will see several main sources of traffic. Most often there are 7 of them:
How to increase traffic to the site
What to do for these directions of advancement so that the columns confidently creep up, I will tell you in detail in this guide.
These are direct transitions to your website: from bookmarks, by brand search or address. The basis of the audience is people who know you well and come in regularly. In other words, regular readers or customers. Also, this channel includes users who come to you from offline: by QR codes, the website address on printed materials, on the recommendation of acquaintances or your employees, from advertisements on radio, TV, in newspapers and magazines.
How to increase direct traffic:( you can find and read)
Engage in brand marketing and PR, increase brand awareness. Publications in the industry media, events, charity events, viral content marketing, cooperation with opinion leaders and advertising will help in this.
Attract customers from offline to online: add the address of the site and social networks to all printed materials, use QR codes for a convenient transition, offer discounts for registration on the site.
Invest in offline advertising. This method is especially relevant for local companies in small cities.
Marketers claim the "death" of email marketing almost every year. Nevertheless, the channel continues to effectively attract traffic to sites. This is because people are very busy, they need to be reminded periodically of your existence. But do it without crossing the boundaries of annoying spam.
How to increase traffic from email marketing:
Create some lead magnets relevant to the audience: this can be a discount offer, useful material or a competition. With their help, you can collect the current base of subscribers.
Set up e-mails for certain actions: welcome new subscribers, help the users who ordered the demo to master a complex product, remind you of the goods left in the basket.
Personalize messages: contact recipients by name, offer relevant products and information.
With a certain frequency, send your subscribers a selection of the latest blog articles, products on sale or industry news.
Notify of important events: company events, discounts and promotions, new special projects.
Visitors can come to the site via the links posted on the Internet. It is especially important that the referenced resources are authoritative and of high quality.
How to increase traffic from links:
Publish useful materials in industry media, send interesting press releases to publishers.
Create high-quality content that you want to share: e-books, presentations, checklists, infographics or videos. In the material itself, remind readers that partial or full copying is permissible only when placing a clickable link to the source.
Browse topical for your industry ratings and lists of sites by topic, try to get to the top.
Answer questions on specialized services. Where relevant, add a link to the site.
Forums are alive! Use their potential: communicate with the target audience and invite to your resource.
Ask customers to leave feedback on independent sites
Register in catalogs and on maps.
Promotion in social networks works in several directions at once: you expand the brand reach and strengthen customer loyalty, attract audience with high-quality content, collaborate with other brands and influencers, bring traffic to the site. Notice the traffic here is in last place. And all because social networks are platforms for communication and self-expression. If you turn profiles into a link store, they will look dull.How to increase traffic from social networks:
Properly choose the platform. It’s easier to get traffic from Pinterest, more difficult from Instagram.
Fill in the information about the company: in the description, add contacts and links to the site and other platforms. Along with entertaining, educational and promotional posts, publish links to the site. Do not forget to add to them a detailed description and a call to action. Distribute posts on thematic publicity, promote through opinion leaders and other brands.
Organize contests and interactive events, for participation in which you need to go to the site and complete the target action.
Conduct live broadcasts, publish stories and videos: use all formats that allow you to place clickable links.
Create viral content in the wake of current events to expand coverage (newsjacking).
Promote publications through advertising.
Intrigue users with bright titles and visuals to make them want to follow the link.
Join discussions in themed communities and invite people to the site.
