Jun 28, 2011
Mixed news about email across all industry sectors
It’s good news on email deliverability and unsubscribe rates, but keep an eye on those open rates, says dmnews.com’s Juan Martinez. According to the recent Harte-Hanks report, overall delivery rates across all industry sectors increased in 2010 by two percentage points to 95%, while 2010 unsubscribe rates decreased to .19%, and bounce rates averaged 5%, down from 2009’s 7%. On the down-side, average 2010 open rates were 17% , down from 26% in 2009, and the 2010 click rates remained unchanged. This is mostly attributed to “inbox competition”. [More]