Make money on the Internet
The four major mistake companies make on the Internet When Dot Com Bust occurred were people such as Warren Buffet, chairman of the Berkshire Hathaway-off looking really smart. "I never invest in anything I do not understand," was the explanation Buffet gave a giggle investment world. The investment world has lost billions on the Dot Com Feeding Frenzy discovered the old man knew what he was talking about after all. Now he is with his billions and give them to Bill and Melinda Gates for charitable impact. The rest of us have to deal with the reality of not having several billion dollars. This reality is rooted in what Steve Martin said in his 1978 film The Jerk, "Ahhhh .... it's a profit thing ...." And that profit thing is centered around your site. If your company does not measure marketing success by visitors to its website, then you had better wake up fast. What was missing with the Dot Com Bust now exist. Look at what Rupert Murdoch, king of all media and chairman of the board of News Corp. said in its annual general meeting last October. . "The media is an industry which, in my more than 50 years working in it, has evolved in a way people never would have imagined with this in mind, and in a time when our financial position is stronger than ever, we have. turned our attention in recent months back to the Internet, it is an area of the media industry we simply can not ignore, and indeed has become our largest single area of focus during the past year |. | Why is urgent, since the Internet? is the fastest growing advertising market. It has the fastest-growing audience. More importantly, broadband penetration in the last real, which means the opportunity is now to grow exponentially the distribution of our great video content in news, sports and general entertainment. "What Mr. Murdoch says is this:" What we thought was there then (Dot Com Bust) is there now (connectivity) Over the past seven years, something powerful occurred on the Internet - it has grown a back. half. Search engines took off when the company acknowledged that the pre-Dot Com's assessment of the Internet as the cyber buildings were unfounded. Cyber techno geniuses found out the hard way that the Internet was not about location, location, location. Do you think Yahoo would pay Mark Cuban an additional $ 5.7 billion for its location, Broadcast Dot Com Today? perhaps $ 5.7 million, but nowhere near $ 5.7 billion. Meanwhile, Rupert Murdoch acknowledged publicly that the future of all media, now sits on the Internet by paying $ 580,000,000 in cash for a two year old website, MySpace, which had not even seen the $ 20 million in gross receipts from its entire existence Why |.? | Since Murdoch sees that the Internet is now connected Like a highway system throughout the flight plan in the United States. are people who travel all over the Internet if you get up high enough, you can see all traffic at once To do this you need to understand what new mistakes - assumptions - made for today's Internet ... There are four big mistakes people make when it comes to internet right now that contribute to the predictive / logistic model we have built on the success of the peaks in the U.S. |. | First mistake COMPANY makes the Internet Most people see what happened with Google and Yahoo and they assume that the strength of the major search engines is their database of information. Nothing could be further from the truth. Search engines took off at the nexus of the Dot Com Bust of the 1990s. Dot Com Bust occurred because even the smartest venture capitalists saw the potential of the Internet and invested in Dot Com Boom based on the Internet is virtual real estate - location, location, location. It was not based on location - then. Why? Since there was no way to maintain traffic. There was no linkage to the Internet. Search engines removed because the Internet gave a start. They gave him a place to start and then get anywhere on the Internet. The strength of search engines was the timing. They captured the market because they gave the market connection. To provide an infrastructure for pedestrians traveling on the Internet, did Internet search engines are the most coveted commodity - connecitivity. So, is the first big mistake made on the Internet is the overvaluation of the search engine world as a center of Internet marketing success. After all, part three of the four unique visits to the Internet in the U.S. every day, not a search engine. People get around on the Internet without using a search engine 75% of the time. This year, Ford is spending $ 150 million Internet marketing. Write "new car" in a Google search and see where Ford is listed. They are not. Why? Because they are not about to put their money on something that is totally subjective and unpredictable as search rankings. They have taken a larger picture of the road map and they are finding more crossings to select the locations to set up their Internet advertising. Mistake # 1 Summary: It's not about search engines. The second mistake COMPANY makes the Internet Media giants like CBS, Disney, Clear Channel Radio Stations and more believe that the secret to Internet content. It is not. They are so heavily invested in the contents of the tower, equipment and talent that they automatically take the Internet works based on the same principles as traditional media. They have to assume this because they must protect their investment. It does not. Insert Seinfeld, the most popular television series in history, the Internet and get a look at it. Why? Since the Internet is about connectivity. In addition, the number of unique visitors to the Internet every day in the U.S. 800 million. And less than 25% of those going to or through a search engine. In other words, the amount of Internet traffic is NOT going to or through a search engine is 75% of the total unique visits. Put another way - the non-linear portion of the Internet is three times larger than the linear or search page of the Internet. Smart Internet Marketing Strategies mine and redirect traffic from the Internet back to the targeted sites without using a search engine. It depends on the Internet's success is not based on content, it is based on connectivity. Look at MySpace. It has zero content if someone gets connected and creates a bit of the content itself. At this writing, there were more than 95 million accounts on Myspace and none of them found it on a search engine, not Myspace ever advertise in traditional media. The third mistake COMPANY makes the Internet Traditional marketing mavens still think they're buying demographics. It is easy to understand. When someone makes a meaningful ad buy with a CBS or ABC affiliates or even on a national buy, they are targeted at people most likely to buy their product, right? It should make sense for most anyone. Take, for example, a homebuilder. They focus on a woman age 25-54 with their media dollars for their research shows that women dominate the decision matrix for a home purchase. In the non-traditional media world, the Internet world is your "ad buy" based on words. All traffic goes on the Internet based on words. The same homebuilder buys "advertising" based on floor plans. If someone visits their website as a result of the move on the Internet based on the selected word "floor plan" you have to see directly how the visit on their website is so much more valuable than a woman 25-54 who just saw their TV commercial or their print ad in the newspaper. Smart Internet Marketing is about knowing words of your industry. It really is that simple. It's about knowing how to move traffic around the Internet based on the principles of connectivity and the principles of "word ownership." FOURTH ERROR COMPANY makes the Internet The fourth error of the Internet is one of brand versus technology. There are only two parts to marketing: Brand and Technology. The problem is that traditional brand, people often do not properly integrate technology in their marketing strategy - usually because they do not understand the Internet, but they understand newspapers, television and radio. On the other hand, the new media people believe it is about the Internet and their technology so that they waive potential of branding because they think branding's role ends with all the traditional media. Smart Internet Marketing combines both brand and technology. Fire is nothing but perception and perception is measured in words - words that people use to describe your business and it is the product / service offerings. CONCLUSION So smart Internet marketing in 2006 is simple to understand if you understand the four mistakes made in terms of promotion in this rapidly changing world. Realize that the Internet has a non-linear side which is three times the site owned by search engine. Moving to the mine and redirect the traffic is not a technology, but it is a process - a process based on sound mathematical principles and branding. Mathematical principle: The economies of scale for the group is always more powerful than the individual. MARK PRINCIPLE: The brand of your company is about to take words on the Internet and those words should be the basis for what people say about you and your company.
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