Can we use automation in WhatsApp?
WhatsApp is a very popular platform to chat with people where people generally add close people because it is a direct contact number-oriented platform. But do you know a huge number of people are using WhatsApp as a professional business tool? After noticing this change, a separate application named 'WhatsApp Business ' was created. Nowadays there's not much time to spend in direct conversations, that's why automation became popular among professionals in no time. Automation is basically operated by an automation tool. When we set an automatic reply for an initial chat, that's also called an automated operation. But this process can perform huge things, some of them even exceed our thought process.
Brands can easily leverage the WhatsApp API, WhatsApp Business app, and chatbots to initiate automation of entire conversations and message flows.
I'm gonna name some of the features you can include while making business through WhatsApp.
WhatsApp Automation
The automated flow of messages:
You can easily create a custom flow of messages up to any size. Even an entire conversation can be selected. You can create auto-replies and schedule them within the service hours. You can select any sort of option that will reduce customers' wait time.
With the help of a WhatsApp chatbot, you can automate your sales flow. This AI-integrated process can follow the intention of people, display the product catalogs accordingly and give proper assistance throughout the check-out.
Healthy customer relations with follow-up tools:
Customers who are interested in receiving updates will never be disappointed because of the proactive message system. WhatsApp API will continuously target customers who have opted to receive updates related to an order, appointment, service request, or payments.
Interactive Voice Response (IVR) call deflection:
This feature sends calls through WhatsApp. If that person is interested in continuing to chat on WhatsApp, they will be automatically taken to WhatsApp by an agent or chatbot.
Cool, isn't it? The whole world of automation is too cool to describe. Now let me introduce some of the best automation software on the market. The list contains both open source(free) and commercial(paid) software.
WhatSo is a proficient WhatsApp marketing application that allows you to automatically send bulk WhatsApp messages to a lot of customers. It helps you to send bulk messages with attached images, documents, PDFs & more.
- Supports multiple languages
- Automatic customization
- Easy fraud detection tool
- Customizable sender ID
- Multiple contact storage
- You can easily import all contact details from Excel, CSV, and TXT files
Supported platforms: Windows
Pros
- You can import important numbers from any of your existing files, such as Excel.
- Allows you to send featured announcements, promotions, news, and updates to your audience.
- Allows you to send custom messages with greetings.
- It helps you to send fast promotional messages in a bulk manner.
Cons
- There are very limited features or free version
Zoko is an amazing tool that scales your WhatsApp to generate more revenue. It generates different tickets for different customer queries.
- Zoko use to offer free incoming and outgoing messages.
- It helps to grow your business individually on WhatsApp
- Provides personalized conversation
- Use to improve communication in the team
Pros
- Affordable
- Response buttons allow users to interact through message
- Enables you to create custom WhatsApp chatbots
Cons
- The support and integration are less
- A new conversation stays in a queue until a team member transfers them to chat mode
- Cap Notification Frequency
- It allows you to leverage dynamic templating
- Provides abandoned cart saver
- Offers action management
- Analytics/ROI Tracking
- Attribution Modeling
- Auto-responders
- Campaign management and segmentation
- Channel attribution
Pros
- Make each message a personal note.
- It provides enriched messages with data from your systems.
- This one of the best WhatsApp marketing tools allows you to track conversions to measure success.
- It helps you to conduct A/B test campaigns and send winning variations automatically.
- You will get complete insights into WhatsApp as a channel.
- The customer care team is more well-versed with in-depth product knowledge.
Cons
- The CRM just requires to be made more compatible with Shopify.
- The drag-and-drop email can be enhanced a bit more.
Automation services are always used to amaze us. They use to provide a lot of beneficiaries to a business. So choose your tool wisely and according to your budget. That is what matters.
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