#infinitive scroll

[gonzopressious-blog]

Infinitive Scroll or Pagination?

This Tumblr Theme has an built-in option to use an Infinitive Scroll or a standard Pagination. You can toggle this option in the ‘Edit Theme’ Sidebar to show an Infinitive Scroll with a ‘Load More’ button. 

The Infinitive Scroll option has a ‘Load More’ button to get the best UX pattern to display more posts. At Baymard Institute, they’ve conducted several year-long large-scale usability studies of more than 50+ leading (e-commerce) websites.

They tested three design patterns for loading products (read: posts), both on desktop and mobile. Pagination is still the most popular way to load new items on a website because it ships by default in almost every single platform. 

They also found that infinite scrolling (eg. how Twitter does Infinite Scrolling) can be downright harmful to usability — in particular, for search results and on mobile.

However, their usability test sessions found “Load more” buttons in combination with Infinite Scroll to be a superior implementation, resulting in a more seamless user experience. Also this way you can let your Footer shine .. 🤟