How to find winning clients online
FamousBloggers.net just posted this really great article on how to start up a freelancing service with your blog and social network to get leads. I actually did something similar when i started out online as well. check it out. it may give you some ideas to start your own services.
Amplify’d from www.famousbloggers.net
How to Win Clients and Influence Visitors : A Freelancer’s Story
I’m going to get right to the point and not waste a lot of time with fluff here. If you want clients for your freelance business, people need to trust you. Easy as that. People give money to people they trust. That makes sense right? Would you hire someone who cold called you out of nowhere? I hope not. So why should you expect people to act any differently than you. You aren’t special.
When you launch a new site, consider your reputation meter at zero. This is doubly true for your first site (what is zero times 2 anyway? Oh right, still zero…) So how do you fix that? Easy. Give away everything you know.
Anyone can throw together one 300 hundred word post every week, but it takes serious knowledge and commitment to be able to product a 15 minute video tutorial (see my two most recent thesis tutorials for examples of this!) every week.
Package it and sell it – Having a product that people can download (either for free, or for sale) is the best way to land new work. Every single day, someone will buy one of the ThesisReady thesis skins then email me asking to pay me to customize something for them. This inevitably leads to more work down the road, and it takes me no time to hunt down potential customers.
1. Write Your First Reference Article
2. Find Your Community
3. Build Your Product
I still SUCK at email marketing. I really do. But even with my limited understanding, and less-than-perfect execution, by emailing the group of customers who have proven that they want to give me money with even more helpful information, they are even more willing to pay me for my time when they have a question. More importantly, they’re willing to vouch for me when a friend of theirs needs the name of good web guy. That’s a huge deal.
So there you have it. My complete formula for freelance success. In the past 16 months, following those steps have enabled me to go from starving college student to successful small business owner making Thesis skins. I’m able to do what I love, and I don’t have to make the choice between buying either gas, or food for the week.
Read more at www.famousbloggers.net
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