Influencer Monitoring: Are Your Influencers Reaching Genuine Audiences or Bots?
In a survey of marketing professionals conducted in 2022, 25% of respondents said that they leverage influencer marketing. Out of these, 89% of the respondents said they would maintain or increase their investment in influencer marketing in the coming years.
By 2024 Influencers are everywhere promoting brands, endorsing products, participating in global events, and selling products via social commerce. As brands invest so much in influencer marketing, they also need Influencer monitoring to ensure their investment reaps the desired results.
What is Influencer Marketing?
Influencer marketing means collaborating with an influencer or group of influencers for marketing activity like product endorsement and promotion. Influencer marketing has made a big enough impact on the overall marketing landscape.
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