Attention is limited. We all have 24 hours in a day. There's nothing we can do to change that. Or can we?
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Attention is limited. We all have 24 hours in a day. There's nothing we can do to change that. Or can we?
To influence them, frame them
To influence them, frame them
‘Writing to Influence’ workshops: What they loved
I’ve just finished running ‘Writing to Influence’ workshops in Brisbane, Sydney and Melbourne for Business Chicks. Great to see such interest in persuasive writing (500+ attendees!).
One aspect they loved was the concept of using ‘frames’ in your influence attempts.
What’s a frame? Put simply, what you say first changes how a reader or listener…
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