#innovationeffectiveness

[doblinmonitor-blog]

Beacons for Business Model Innovation

by Geoff Tuff and Steve Wunker

Business model innovation is a hot topic in management thinking these days, even though there seems to be little agreement about what it looks like and even less about how to discover it. But there is no reason for business model innovation to feel mysterious or hard to achieve.

In this article by Doblin's leader, Geoff Tuff, and co-author Steve Wunker, you'll learn how using analytic tools that provide better decision-making insights can help you vastly improve your innovation success rate which will help your business model investments generate bigger returns for the organization and bring greater value to customers.

Download: Beacons for Business Model Innovation

Highlights include:

Exploration of two critical tools--the Ten Types of Innovation framework and Economic Value Estimation model--that can help you shape new business models

Examples of how companies are creating value for their organizations and their customers through business model innovation

Reference guide to 21 profit models used by successful innovators

About the Authors:

Geoff Tuff is a principal of Deloitte Consulting LLP and leads Doblin, the innovation practice of Monitor Deloitte.

Stephen Wunker is a managing director of New Markets Advisors and is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don’t.