I have been thinking of this video for a while. I'm not going to watch it. But, like, Youtube videos used to be short, right? Like 10-15 minutes. So if you're watching every (xyz) movie, you could do one video for each. 30, even 60 episodes. So why don't you? Well, that's easy.
I remember the Let's Play boom. My cousin and I even started our own channel. When you start a series, episode 1 is your peak and things slowly fall off from there until the end, and sometimes there's a big surge for the final episode. Happens to everyone. It's natural.
By rolling a series into one, big, long video, you can point to a big viewership number -- like Big Joel's 887,000 views. But I'm going to guess not even 50% watched past the 30 minute mark. Source: my own hour-long Youtube video. Analytics tell me 53% of viewers abandon in the first 30 seconds.
Of those 887,000 viewers Big Joel got, how many made it to the one hour mark? 200,000? Or what about the four hour mark? I doubt its even 50k at that point.
How many creators are lying to themselves, I wonder? To say nothing about Youtube itself, which pays for longer watch times over raw views.
There are a lot of questions I don't have answers for. Is it intrinsically better to have longer videos? Surely you're getting some amount of people who forget they have it on and watch the whole thing to completion, right? And that has to be higher than if it was a series of videos. But how high? And even if only 10,000 people watch all six hours of a long essay, the bigger viewership number has to be good advertising, right? "Oh wow nearly a million people watched this six hour essay, maybe I'll give it a shot." Right? That probably exists. But that's a "probably."
Personally speaking, I can't help but feel like this is a bubble that will pop some day. And there will be a graveyard of 2+ hour video essays nobody will ever go near ever again. But what do I know? My 19 year old Youtube channel hasn't even broken 100k subscribers yet.