Discover Top Posts Tagged with #insiderp

Sushi at the new @richerpoorer office #insiderp (at San Juan Capistrano, California)

So icey crew thanks to @tessarghen #insiderp (at Richer Poorer)

A poster, 100 business cards and a flipbook. All in one.

100 IDS from Silvio Teixeira on Vimeo.

They are many ways to brand yourself as a creative. Many are overwhelmed by the options and the fact that it's quite difficult to set yourself apart or truly illustrate the extent of your creativity and talent with the minimal real estate of a business card or promo booklet.

Designer Silvio Teixeira created one of the most unique self promotions I've seen in a while by creating a multi-functioning self promotion. Viewers receive a large poster with interesting illustrations and designs with his logo interpreted in multiple ways. Instructions found on the back let you know that if you cut the poster, you would have 100 individual business cards and that when placed in order it goes further to create a classic flip-book animation. While I did wonder if whether many of the recipients would actually follow through with the instructions and give the time to cutting the poster, I then thought that his desired audience are those that would likely do so. And those that perhaps feel less confident with an X-acto knife can see the full execution and thought behind it with the incredibly well produced video he created above. It's dynamic and smart, showcasing multiple talents in one seemingly simple sheet. Kudos Silvio. Kudos.

#insiderp

New iPad heat problem? Solved.

#ipad #lab #insiderp

Why March 16th is going to be huge

There’s a day between the Ides of March and St. Patrick’s Day, an unassuming little box on the calendar that usually gets short shrift in terms of attention.

As lifelong fans of the underdog, we pinpointed that day (March 16th), gave it its own holiday name (DragonMaid Day), and have now focused an enormous amount of energy to making it a day we’ll never forget.

Here’s the plan: we’ve divided the whole company into six special task forces, each commissioned to gain major headway on a heretofore secret project by DragonMaid Day.

Want to know what these secret projects are? Good, because we’re more than ready to let the cat out of the bag.

After 10 years of growing brands in multiple industries for our clients, we’ve gained the insights and inspiration to grow a few of our own. And in true redpepper style, we think we can use our strengths and passions to play the game differently in each industry we choose. After all, we’re just a bunch of ad kids, so we’ve never been told “how you have to do things if you want to sell XYZ product.”

Without further ado, we’re excited to announce that we’ll be launching our very own cigar, coffee, and wine brands over the next couple of months. You might have seen something about cigars already (If not, go meet JANE now) because it’s been in the works for a while, but the others don’t have so much as a brand name yet. The three teams working on these products have different goals to reach by DragonMaid Day, but these brands are going to be very real, very fast.

Another team is working on Version 5.0 of redpepperland.com, which is set to launch on DragonMaid Day. This excites us for two major reasons. First, we’re getting the heck out of Flash because we’re sick of not showing up on our own iPads. Somewhat more importantly, however, the site will reflect our company priorities: Culture, People, Clients. That’s all we can say for now, but stay tuned.

The fifth team is working on our proprietary platform that measures the success of advertising campaigns. In other words, this thing is a fun, addictive way to see how good we are at our jobs. By DragonMaid Day, the team plans on having the iPad app available in the App Store.

As for the sixth project, well, we actually can’t reveal it yet. Let’s just say it’s called The Rec Center, and it’s not at all what you’re thinking. As exciting as community pools and dodgeball are, we promise you’ll find our version even better.

So there you go – six enormous projects, all making serious progress between now and March 16th. You can easily stay updated on your favorite ones by checking back here and following us on Twitter.

We’re also keeping track of which team gets the most social media love, so cheer for your favorites by tweeting a special message to them that includes their team’s hashtag.

#RPCigar // #RPCoffee // #RPWine // #RPSite // #RPApp // #RPRecCenter

#advertising #branding #growth #insiderp #marketing #strategy #greg

Making of a Peugeot 103

Above, is my story about the making of a Peugeot 103. Below is a story about the moped's first test run. Its not just any moped, its a blend of precarious old rubber and steel that goes faster than it was ever supposed to go, even new. To see more about the moped view the blog smokingbelt.tumblr.com.

Grégoire, my french friend and mechanic, calls me to come give the moped it's first test run. When I arrive he grins wildly and announces that he has tuned the moped to perfection. The 1979 Peugeot 103 was sitting in the corner of the garage, and looked about as proud as a peacock.

He says, "Its going to go slow because we're just breaking it in. You need to take it easy man. Ok?"

I agree and anxiously wait for him to finish welding an exhaust pipe he custom built for his Subaru diesel engine. Over the past year he has corralled me into doing the photography and web design/development for his Subaru diesel engine company, Boxeer. He gets a full advertising package and I get... a moped. He grimaces at me and says, "Yah man!, we're even now!"

We take the moped to a sprawling 4 lane road in an industrial part of Nashville that shares the resemblance of a ghost town. If there were any 1/4 mile hot rod races in Nashville, this would be the place to have them. Except for today, its the moped's moment of glory or eternal flames. Maybe mine as well.

Greg hops on the moped and tears down the road, leaving me behind in a cloud of smoke. Maybe that's the French way of, "breaking in an engine nice and easy". He disappears around a corner but I still know exactly where he is. As I hear him turn around and head back towards my location I start counting in my head. By my calculations he was going approximately the speed of sound. Sonic booms would probably be more pleasant than the high-pitched wine reverberating off the old buildings.

My turn. I had recently sold my 1981 Yamaha SR250 for this moped and up until this point I had doubt lingering in the back of my mind that maybe, probably, I had made a mistake. I throttle up and immediately feel less silly for having a moped. I find it responsive, light and zippy. As the speed increased, so does my smile.

Bump. Just a small one. But it felt like a ramp. Awesome, a new found joy for road imperfections! At least the 30 year-old shocks were still solid, one thing I didn't have to replace. The tires were factory as well.

In laughter I rejoin greg at the corner and congratulate him on the solid build. Greg retakes control and motions for me to jump on the flat metal back of the moped. After all, that is how we got there in the first place.

He hands me his phone. The screen was on and displayed an odometer app registering zero on the interface. "Lets see how fast this thing will go with both of us on it", he exclaims in his thick french accent.

On the ride there I had felt uncomfortable hugging the stinky french guy from behind, and as precarious as it was, I had opted not to. However, this time was different, it was my only comfort. The comfort, that if I fell off, he'd be going down with me.

Terror, excitement, adrenaline. I don't know what it was, but it was there from the get go. "10, 25 , 30, 38", I yell. In a flash I see my moms calm smiling face, a soccer ball crushing the back of a net, and a long gravel road leading to Darla's blueberry patch. I snap back, "47, 48, 50!" We whip around the corner and a passing car blares the horn - in utter amusement I only assume. The sight of two grown men on a tiny french moped can only be amusing. If I had a guess, I'd say that I looked like the guy in Edvard Munch's famous painting, The Scream, and Greg resembled the Tasmanian Devil.

Thats a picture I wish I had seen and not experienced.

As much as I'd like to never do that again, I wouldn't bet on it.

#carl #insiderp

Jane Cigars

redpepper is the home to marketers, advertisers, brand strategist, designers, photographers, web designers and an array of other skill sets. We love building brands, so when the partners shared their crazy idea about how they wanted to create their own cigar brand we were overtaken with excitement. We decided to call the cigar brand Jane. I'm sure the story of Jane goes something like this… The partner's are sitting around smoking a stogie while enjoying a sip of Gentlemen Jack and one blissfully says, "In a perfect world I would have an endless supply of the world's finest cigars." Boom. The idea was born.

If we can build brands for other companies, why then would we not do it for ourselves? Without anything holding us back we set out to do exactly that with Jane.

We are not in production yet, but the images will show you where Jane currently stands. Don't be surprised when Jane finds her way into your life after asking your local tobacconist for advice on a good cigar.

Website: janecigars.com

#insiderp #cigars #jane

There's a new Like in town

We’re proud to see Ryan has a new article on All Facebook. He writes about the new freedom developers have to customize Facebook’s Like button so they can create buttons that actually make sense to click in context – because who really wants to Like an article about a disaster? Wouldn’t you rather just Read it? And wouldn’t it be nice to express the difference in likes between products you Own and ones you Want?

Knowing Ryan, he’ll be making buttons that say Whoa and Busted until we physically detain him.

Check out the article here:

http://www.allfacebook.com/facebook-likes-2011-12

#Facebook #Greg #Ryan #Socialmedia #insiderp