A behind-the-scenes look at the cat and mouse game played by publishers and devs
Analysis Netizens may choose to block unwanted content – such as intrusive and misbehaving ads – but some advertising companies do not to accept that choice.
Instart Logic describes itself as a content delivery service and much of that content happens to be advertising. The California-based biz is determined to help its clients present online ads despite the technical choices made by internet users to avoid that content – adverts bypassing ad blockers, in other words.
The company's technology disguises third-party network requests so they appear to be first-party network requests. This allows ad services used by website publishers to place cookies and serve ads that would otherwise by blocked by the browser's same-origin security model.
