#integratedmarketingcommunications

[imcservices]

The Impact of Effective Marketing Communication on Business Growth in Dubai

Effective marketing communication is a cornerstone of business growth in Dubai, where competition is fierce, and consumer behavior is constantly evolving. Choosing an Integrated Marketing Agency (IMA) that understands the nuances of the Dubai market is essential for maximizing the impact of your marketing efforts.

Quillmena, with its proven track record in delivering integrated marketing services, understands the profound impact effective communication can have on business growth. Their IMC services are designed to create meaningful connections with the target audience, fostering brand loyalty and driving business growth.

In Dubai, where diversity is a defining characteristic, Quillmena's innovative comms solutions focus on inclusivity and cultural relevance. This approach ensures that marketing messages resonate with the diverse population, contributing to increased brand awareness and market share.

Moreover, Quillmena's expertise extends to both traditional and digital marketing channels, providing businesses with a comprehensive approach to reaching their target audience. The agency's commitment to understanding client goals and tailoring strategies accordingly makes them a reliable partner for businesses seeking substantial growth through effective marketing communication.

In conclusion, the impact of effective marketing communication on business growth in Dubai cannot be overstated. Choosing a partner like Quillmena, with a deep understanding of the market and a commitment to delivering impactful IMC services, is a strategic move for businesses aiming to thrive in the competitive Dubai business landscape. Contact us to learn more about our team and services.

[imcservices]

Top Trends Shaping Integrated Marketing Communication Agencies in the Dubai Market

The Dubai market is evolving rapidly, and integrated marketing communication (IMC) agencies play a pivotal role in staying ahead of the curve. Understanding the top trends shaping these agencies is essential for businesses looking to partner with an agency that embraces innovation and cutting-edge strategies.

One prominent trend is the emphasis on digital marketing. Integrated Marketing Agencies, such as Quillmena, recognize the increasing importance of digital channels in reaching and engaging with the Dubai audience. Their IMC services seamlessly integrate traditional and digital marketing, ensuring a comprehensive and effective approach.

Another significant trend is the personalization of marketing strategies. Quillmena's innovative comms solutions include personalized campaigns that resonate with the diverse demographic in Dubai. Tailoring messages to specific audience segments enhances the effectiveness of marketing efforts and contributes to better engagement and conversion rates.

Additionally, the integration of data analytics and artificial intelligence is a growing trend. Quillmena leverages advanced analytics to measure campaign performance and refine strategies, ensuring optimal results for their clients.

In conclusion, staying abreast of the top trends shaping integrated marketing communication agencies in the Dubai market is crucial for businesses seeking a forward-thinking partner. Quillmena's commitment to incorporating these trends into their services positions them as a leader in providing innovative and effective integrated marketing solutions.Contact us to learn more about our team and services.

[freelanews-blog]

Brand Communicator Set To Organise Brandcomfest In Lagos

BRAND COMMUNICATOR, Nigeria’s most consistent brand and marketing communications magazine is set to organise BRANDCOMFEST scheduled for Thursday and Friday, May 23rd and 24th at the prestigious Shell Hall, Muson Centre, Onikan, Lagos. BRANDCOMFEST was designed to be the largest gathering of stakeholders in the brand and marketing communications landscape, which caters to the most contemporary and topical issues in the industry, the foremost thought-leadership platform for stakeholders within the brands and marketing communications value chain, and also the most credible and prestigious platform recognising, rewarding and inspiring agencies, brands and individuals in the marketing communications and media landscape in Nigeria. According to Joshua Ajayi, convener of BRANDCOMFEST and publisher of Brand Communicator, “The essence of organising BRANDCOMFEST is to serve as our own way of linking the future, in line with the vision which we have religiously kept faith with since we hit the newsstands over a decade ago. “Also, the event will serve as a rallying point for integrated marketing communications practitioners to chart a new course for the industry. “There is no platform of convergence for stakeholders in the IMC value chain to foster co creation while addressing each of the challenges of the sub sectors. Hence, BRANDCOMFEST was conceived to bridge this gap.” Consequently, as part of the activities lined up for the maiden edition of BRANDCOMFEST, the editorial board has concluded plans to organise a two-day high profile event with the theme, ‘Digital Disruption And The Future Of Brands And Marketing Communications’ amidst other sessions ranging from Experiential Marketing, Out-of-Home Advertising, Sustainability, Public Relations, Media Investment, Agency Business and Brands and Agencies Success Stories session. The sessions will take place from 9am each day. Interestingly, over 48 Integrated Marketing Communications (IMC) experts are billed to speak as keynote speakers and panelists at the event. On the first day, topics such as Digital disruption and the future of Brands and Marketing Communications, The future of Experiential Marketing in a Technologically Driven World, The future of Out of Home Advertising in the Face of Digital Disruption, Sustainability and Effective Brand Building for the Future, Digital Disruption and the Future of Public Relations Practice will be deliberated upon. On the second day, experts will discuss topics ranging from Media Investments, Evolving Trends, Challenges & Opportunities to Agency Business: Sustainable Agency Models in the Face of Disruption, and Brands and Agencies' Success Stories. The topics will be discussed by Media independent, advertising industry and brand management experts respectively. BRANDCOMFEST will be spiced with the celebration of the exploits and achievements of brands, agencies and notable players with remarkable impacts in the brand and marketing industry. Some of these agencies, brands and individuals will receive BRANDCOM AWARDS at an A-Class event to be attended by top corporate players at the Shell Hall, Muson Centre, Onikan, Lagos on Friday May 24th, 2019 by 6pm. Organisers of the event said all the recipients will be awarded as a product of pain-staking review and assessment of their immense contributions to the industry, meaning that all these agencies, brands and individuals have stood head above shoulders in the crowd, and were unanimously voted as the recipients of the inaugural BRANDCOM AWARDS. BRAND COMMUNICATOR is Nigeria’s most consistent brand and marketing communications magazine. It is also the organiser of Women in Marketing and Communications Conference/Awards (WIMCA), the largest gathering of female marketing and communications professionals in Nigeria and Sub-Saharan Africa. It is also a partner to the two biggest creative advertising shows on the continent, Loeries Africa Middle East and African Cristal Festival. The platform was named PR magazine of the year 2017 and 2018 by the Nigerian Institute of Public Relations (NIPR), Lagos Chapter. Read the full article

[junesiwa]

Not pay a university bill yet but this is the result haha #studygram #imc #productionforcommunicationtools #integratedmarketingcommunications #commartsabac #junior #homesweethome #revising #beforeclassstart #motherday #student

[tiffanychang410]

How to Increase the Effectiveness of E-mail Marketing?

“Content is the king” has become popular in marketing industry. Same principle can be applied to E-mail marketing as well. What would capture people’s attention and enlarge the effectiveness of email marketing? 

Generally email includes two parts, including the title and the content.

Title would affect people on their willingness to open the e-mail, and the content would affect that whether they are going to click to your landing page to search for further information or not.

McKinsey’s article “Email Marketing: Think Inside the New Box” provides suggestions about how to enhance the effectiveness of email marketing.

1. Focus on the whole journey, not just the click

Company needs to remember that email isonly the first click – literally – in the consumer’s decision journey. 

Customized landing pages – sending the user directly to the item or offer featured in the email – can result in conversion rate uplifts of 25%+.

Company should also optimize landing pages to be mobile friendly. According to eMarketer, nearly 45% of all marketing emails are opened on a mobile device nowadays.

2. Share the lessons

The best marketing organizations view every email as an opportunity to learn more about their consumer.  

process: a. define clear learning objectives for each campaign b. capture the data c. share it within the marketing group and throughout the organization

3. Get personal

Relevancy is a priority  

build customization and targeting abilities

customer information must be aggregated to create a single view of each consumer

[fionabai-blog-blog]

"Big Sugar"

In America, we have the luxury of having the resources, food, and facilities to take care of our health. However, access to whatever food we want also includes access to unhealthy foods like sugar. As a result, we’ve become the second most obese nation in the world.

Sugar is extremely addicting and in the land of plentiful, this addiction is only encouraged. It’s available, relatively cheap, and marketed to consumers constantly. Personally, I am bombarded by ads encouraging me to buy sugar. Today I saw a Reese’s ads on Hulu and McDonalds commercials on TV.  Therefore, when people have obesity problems, is it partly the fault of these companies who continually advertise their unhealthy products? As a future marketer, this is an ethical dilemma that I will have to face.  

Part of me tells me that it is the consumer’s responsibility to take care of his/her own health. However, as I learned in Organizational Behavior, humans are extremely affected by environmental factors. There’s a reason why all the candy and gum are by the checkout stand. It encourages impulse buys. As marketers, we need to provide customers with what they want. However, I believe this could be unethical if marketers are advertising products that are bad for the customer.

Therefore, I also believe that the government should take a role in regulating unethical marketing strategies. Places like England are considering putting a sugar tax on companies to reduce sugar in products.  Within the US, Berkeley City Council has already agreed to put a sugar tax on products as a possible ballot measure with signs that say “Protect our Children”.

However, rather than taxing companies, I believe the government should encourage transparency and increase education on healthy living.  For example, the government could require commercials that advertise sugar to put a disclaimer at the end. Another idea is to require companies to change the format of their labels so that the sugar content in the product is very clear. Also, by making people more aware of the effects of excessive sugar intake through marketing campaigns or holding classes would be effective. If this is done then I believe it is the parent’s role or an individual’s role to make the right decision.

For now, there is no clear line between what the company is responsible for, what the government is responsible for, and what an individual is responsible for. I think that by making these lines clear, we will be able to help solve the issue of “Big Sugar” and lead everyone to a win-win situation.

  NOTE: Thank you Amy, my Integrated Marketing Communications professor for assigning the blog project. I really enjoyed it and thought every topic was relevant to current industry news. It was challenging but I was motivated to really reflect a professional opinion on every post. Thanks again!