#integratepr

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Watch out Austin... we're coming for you! Mary and Allie are SXSW bound on Friday! 

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"Be innovative. Don't build a company, solve a problem." #sxsw #youth

Shahed Khan, Director and Co-Founder of @Viatsik

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You can't sell yourself if you don't understand your own value proposition.

Emily Schuman, Cupcakes and Cashmere

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The Future of Music is Social

A few fun facts from the Turntable.fm panel today:

Most popular song: Lights by Ellie Goulding

The 7the most popular song: Never Gonna Give You Up by Rick Astley

First song ever played: Theme from Ricky, Gonna Fly Now

Most "lamed" songs:

Never Gonna Give You Up by Rick Ashley 

Friday by Rebecca Black

Scary Monsters and Nice Sprites by Skrillex

Lights by Ellie Goulding (Apparently, people are quite sick of this one) 

Are you surprised by these? Why or why not? Additionally, if you'd a user of Turntable.fm are you a fan of the music platform?

-- Contributed by Britney Munguia

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The Secret Behind Pinterest

What's the secret behind the best time suck on the internet? The people. Founder and creator Ben Silbermann lead a discussion about the ins and outs of Pinterest, the site for virtual pinboards. Besides giving the audience insight into how the company was founded, (inspired by Silbermann's own stamp and insect collections!) he also went into such issues as the copyright question that has plagued the site since day one, and also the overarching goal of the site as a whole, which I found to be the most interesting. "Pinterest helps people discover things they didn't know they wanted," Silbermann said. "Our goal is to drive traffic out, asking people to go out and find objects to pin. This model makes us different than other photo-based sites."

He also shed some light on some of the new features to come, including more indepth profiles, a video capability, and an overall platform expansion that will allow the app to be more mobile phone/tablet compatible.

Do you use Pinterest? You can follow the IPR Pinterest accounts here.

-- Contributed by Jessie Boone

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I saw an interesting panel yesterday about using celebrities in cause campaigns and we discussed the "Real Men Don't Buy Girls" campaign from the Demi and Ashton Foundation. I personally don't think this is a good example.. there is no call to action, and the word "girls" is demeaning here. Also, the celebrities involved in the video feel incredibly random.

The panelists discussed how important it is to follow through with celeb campaigns like this and make sure the celebrity actually cares in the cause.

-- Contributed by Allie Herzog Danziger

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Right now there are about 38,000,000 calls to action online surrounding fundraising.

Erin DeRuggiero at "Social Apps and Charitable Giving"