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Intent Journal - Locally grown

Photography: Adam Bryce | Styling: Emma Gleason | Model: Ngahuia Williams

Wearing: Mahsa shirt, Natalia Peri earrings, MN Uniform apron.

#Intent Journal #Adam Bryce #Emma Gleason #Ngahuia Williams #Natalia Peri

siggimcc

"In a world where private moments are now splashed across the internet, I find privacy in itself relaxing - the moments no one else knows about; the moments I can cherish as my own. This undocumented time can involve something as mundane as cutting my toenails; it doesn’t need to be much, it just needs to be mine." — An excerpt of my recent interview with

@sansceuticals

Captured playing with my toes by

@_clairesummers

. Thanks to

@livsmythe_

❣️ Full interview: Sigrid McCarthy 07 - 05 - 19

We are drawn to women who are dedicated to long term projects that focus on the betterment of the future, those who spend today educating and shifting perspective on how action can be taken for tomorrow.

A great example is Melbourne-based Sigrid McCarthy. Four years ago, Sigrid identified a gap in fashion media and launched Intent Journal, a sophisticated online magazine that lends her professional experience in social justice to the fashion industry. As Editor-in-Chief, Sigrid gently directs each feature to unpack ideas around ethical values, production and consumerism via open and transparent conversations with industry leaders.

We visit Sigrid at her family’s farm, a place that gave birth to her respect for nature, and holds her family’s values and spirit, qualities that Sigrid is harnessing in her adult life. It is a full circle of sorts, a nod to the cyclic nature of living with the land — a concept that is echoed in her work, which continues to propose questions around purpose and lifecycle, encouraging us to live happier, with less.

Images by Claire Summers.

#sigrid mccarthy #sustainable fashion #intent journal #claire summers

intentjournal

#intent journal #slow fashion

The bond between Sigrid McCarthy and Kowtow runs deep. She is the Media & Communications Coordinator at Ethical Clothing Australia and Founder of Intent Journal, a digital magazine which promotes kindness and respect for the environment and humans in the fashion industry. In light of Fashion Revolution Week we sit down with Sigrid to learn more about her and discuss ethics in fashion.

Story photographed by Tasha Tylee.

https://www.kowtowclothing.com/pages/sigrid

Intent Journal:

As a platform that celebrates the role fashion can have in our lives, Intent aims to reconnect the designer, maker, and wearer—encouraging people to value what they buy on a deeper level. Intent’s content is shaped by the core messages of the Slow movement. While we explore what are essentially old-fashioned beliefs, we present our content in a way that resonates with a contemporary audience—inspiring a greater respect for craftsmanship and a more thorough understanding of the lifecycle of items. Intent does not claim to have all the answers to today’s social and environmental issues. We do however feel it’s important to be more mindful and take the time to understand how values influence attitudes toward consumption; in particular fashion. Put simply, we ask that people slow down, think more, and learn to live happier with less.

#kowtow conversations #sigrid mccarthy #intent journal #sustainable #ethical fashion