Nov 11, 2019
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Creative Advertisement Crafted From Bacteria-Filled Petri Dishes
The Creative Factory is rethinking traditional advertising methods with their new campaign for soap brand Lifebouy
Latin America-based branding agency The Electric Factory Group is using poster-sized petri dishes or “Bacteriads” in their latest campaign for the soap brand Lifebouy.
Westfield brings Monopoly to life with interactive game
To celebrate the launch of their customisable game My Monopoly, Hasbro took over the Four Dials digital screen at Westfield Stratford with a live interactive game.
Shoppers were given the chance to play the interactive version of the game by using their smartphones to select their favourite token and upload a photo. Players were then selected, with the lucky few seeing their photo and token appear on the big screen. Shaking their phone to roll a digital set of dice, the players were able to try their luck and start the game.
As the shoppers played and their tokens progressed around the digital board, live surprises were waiting for the unsuspecting shoppers, including policemen ready to take people to jail if they landed on the ‘Go to jail’ square.
The promotional campaign was activated by OMD UK, in partnership with Exterion Media, Talon, Grand Visual and Ambient.
We’re loving this interactive ad from McDonalds in Stockholm! Passers-by were invited to use their mobile phones as controllers to play the Pick’N’Play game on the digital billboard. If players lasted for over 30 seconds, they won a McDonalds food voucher. Clever stuff!
We love this innovative interactive campaign from our Dutch colleagues in Amsterdam. Passers-by were given the opportunity to win tickets to the Extrema Outdoor Festival if they completed a specific task, given to them from two directors sat inside the giant box. With the tasks ranging from the Harlem Shake to making an XO shape on the ground, pressing a button up to 1,000 times to twerking, check out the video above to see the fans attempt to get their hands on the free tickets!