#bacteriads

[bitesbitesbites]

Creative Advertisement Crafted From Bacteria-Filled Petri Dishes

The Creative Factory is rethinking traditional advertising methods with their new campaign for soap brand Lifebouy

Latin America-based branding agency The Electric Factory Group is using poster-sized petri dishes or “Bacteriads” in their latest campaign for the soap brand Lifebouy.

[readthechange]

BaceriAds

A clever concept by Lifebuoy and an interesting creative execution. Apparently only 17% of people regularly wash their hands. Urgh. To show the invisible dangers of bacteria we come in contact with throughout everyday life they made poster-sized, bacteria-filled petri dishes - to make the invisible visible.

See the video here:

http://bit.ly/2hcsqaE