May 24, 2012
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Many advertisers are indeed still re-purposing print ads for digital editions, but those that create new ads with interactive features are now seeing a big payoff in terms of reader engagement and brand perception. According to new findings from Affinity Research; of the readers who tapped on the screen to interact with sponsored videos, 87% said it enhanced their experience. GET Interactive's UltraMedia Gallery engages users with interactive content/advertising: http://getinteractive.tv/