Eurovision 2010 - Number 23 - Jessy Matador - "Allez Ola Olé"
The thing everyone says about Allez Ola Olé when it comes up in Eurovision conversation is that it was the World Cup song. France were hosting the World Cup in the summer of 2010 and this was the song used by France for that. Well not exactly. It was chosen by France Télévisions with the idea that it could be used to promote the World Cup and it was based on previous football anthems but at no stage was it the official song of either the FIFA World Cup that summer or the French national team. It wasn’t used for international broadcasts that summer, only appearing in promotional trailers and material for the home audience. What it was a case of was the broadcaster finding the song first then a performer to sing it second.
Jessy Matador won the competition to sing the song beating out names such as Christophe Willem and Emmanuel Moire. His CV begins with a career as a dancer, moving through being recruited for a band, to forming his own band with him as a singer. He really started to get noticed with the release of his 2008 album Afrikan New Style. It mixed sounds from Africa (Jessy’s background is from the DRC) and the Caribbean, specifically the sounds of Guadeloupe. It fizzed together zouk with ndombolo with dancehall, although Jessy was mostly included in the coupé-décalé scene. It was the sound of hot summers and fun - ideal for a celebration.
The song was written by Hugues Ducamin and Jacques Ballue. Hugues was a songwriter who had written a string of club hits and party anthems over the previous twenty years. Jacques was a classical composer and music educator who’d been commissioned by France Télévisions previously for other musical works. He’d worked with jazz orchestras, choirs, chamber music and opera. Putting them together was quite the meeting of contrasting minds, but what they came up with was the Platonic ideal of a summer hit.
Using a football chant as the title (taken from an album used to promote the 1998 World Cup), the chorus is the perfect way to do this. The broadcaster was clearly very happy with it. The pair unintentionally introduced the concept of the football song into the Eurovision repertoire.
At Eurovision it went down a storm. 2010 was in the grip of the ballad after the reintroduction of the juries in 2009, now extended into the semi-finals for 2010. More countries were pushing jury pleasing songs. Having such a fun, unapologetic crowd pleaser on the dark stage felt like the mood lifter the competition needed. It’s a song that requires personality and that’s what Jessy brings, but Jessy didn’t sing the entire song.
His two backing singers did a lot of the heavy lifting. Jessie Fasano sang the entire first verse, while much of male singing in the choruses is Nedjim Mahtallh (who manages to lose his Breton shirt by the end of the song).
What Jessy does do, is a lot of the dancing. He’s moving all the way through this in one of the most vigorous performances a singer had given on the Eurovision stage to this point. If you recognise dancer Emilie Capel, it’s probably because she’s one of the choreographers and dancing silhouettes in the Just Dance series of games.
In truly unsurprising fashion, the public placed this eighth overall in the final while the juries put it twenty-second. Combining those left France in a creditable twelfth place, and left Eurovision fandom with a song that always brings a smile, and a dance that everyone can do in Euroclubs. Its connection with football has also left the song as one of the most viewed from the year on the official Eurovision YouTube channel.
Jessy took his success and used it to continue doing what he did well. Forming bands with high tempo numbers and lots of choreography. He did release one more album and there have been a number of singles along the way but at heart Jessy is a dancer. Perhaps his biggest post-2010 moment was appearing in Eurovision Song Contest: The Story of Fire Saga as part of the Song-Along scene. This is one of his subsequent songs showcasing his style: Zulumanti from 2015.











