Eurovision 2010 - Wrap Up
This year, the financial crisis bit Eurovision. The excess of 2009 was replaced with dark warehouse chic. No LEDs. Barely any trappings like postcards or big interval production numbers. The glitz was largely replaced by improvisation and vibes.
However, what 2010 did bring was fun. The concept was to bring people together and in that goal it was hugely successful. From the flashmobs to internet memes, this Eurovision signalled that things were changing in positive if unexpected directions. The humour was good, the hosts were fluid and at ease in front of both the cameras and the huge numbers of fans gathered in the arena.
There were more experimental innovations such as allowing voting for the acts throughout the show. The juries were reintroduced to the semi-finals with results that were yet to be determined in the actual show. There was one of the all-time great semi-finals. More and more national finals were developing their own unique characters and more of them were becoming fixtures in their broadcasters calendars. Even if the show was running on a comparative shoestring, everyone was having a good time and trying new things.
However, peel back the paper and you could see the issues fermenting underneath the fun. Many of those new innovations had consequences which bubbled up in strange places.
The reintroduction of the juries was a sticking plaster on the pre-2009 concerns of voting blocks, however the changes had resulted in national finals filled with bland ballads and sub-standard, conservative pop, as broadcasters tried to second-guess the juries. The numbers of acts in those national finals plummeted after growing for several years. Counter-intuitively, that let the fun songs stand-out in the national finals which is probably why so many of them made it to Oslo.
Some national finals seemed to be attracting more corruption and government meddling as some countries doubled-down on using Eurovision as a form of soft power and national image projection. Other countries held big national finals which they poured money and their soul into, then felt so hard done by the results to the extent that it soured them on Eurovision permanently.
Even as Eurovision hit some of the biggest numbers for participation in its history, countries were leaving for good or for long breaks. Andorra had left, never to return, while Czechia, Hungary and Montenegro all took breaks for financial reasons.
The internet involvement wasn't limited to viral sensations appearing on the stage and the creation of one of the all-time memes. It also resulted in nastiness and apologies being given to national parliaments. The desire to involve the crowd in the arena meant there were heightened security challenges and that led to lapses.
The hurly-burly of national final season and Eurovision was boisterous enough that nations and audience members were getting bruised.
Somehow though, it all held together and we got many all time great Eurovision songs. There are seventeen songs from 2010 in the current songfestival.be Top 500, two more than 2009 and beating the record set in 2008. 2010 also happens to be one of my favourite editions of Eurovision ever.
Eurovision this year launched careers. Lena became one of the biggest stars in Germany for the next decade. Kristina from Slovakia and Alyosha from Ukraine were also at the start of big careers in their home countries. The SunStroke Project became international stars. Perhaps for the first time, Eurovision was showing it could launch several careers outside of Eurovision reliably for singers, and not just with one-off successes such as Abba and Alexander Rybak.
There was still lots of work to be done though, with many loose ends to be addressed. Eurovision needed fixing up if it was to continue for the years ahead, and next year it fell to Germany and ARD to take up the slack and get to work on it. What would things be like in Düsseldorf? You know, there are rumours that Italy is finally coming back…















