8 Major Google Algorithm Updates Every SEO Should Know
SEO follows Google guidelines to rank the website in the search engines results.
8 major Google algorithm updates - Did any of your traffic changes correlate with Google’s updates? Let’s find out what each of the updates was about!!
1. Panda
Launch date: February 24, 2011
Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing
2. Penguin
Launch date: April 24, 2012
Hazards: Spammy or irrelevant links; links with over-optimized anchor text
3. Hummingbird
Launch date: August 22, 2013
Hazards: Keyword stuffing; low-quality content
4. Pigeon
Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)
Hazards: Poor on- and off-page SEO
5. Mobile
Launch date: April 21, 2015
Hazards: Lack of a mobile version of the page; poor mobile usability
6. RankBrain
Launch date: October 26, 2015
Hazards: Lack of query-specific relevance features; shallow content; poor UX
7. Possum
Launch date: September 1, 2016
Hazards: Tense competition in your target location
8. Fred
Launch date: March 8, 2017
Hazards: Thin, affiliate-heavy or ad-centered content













