Internship at JEL Creative_week10
What I worked on
This was a big week for the Duplex Diner website. I spent an ass-ton of time in the menu page implementing a logical tag structure. Basically it went like this: <section><div><div><h1><ul><li>...etc. and the all the closing tags of course. The sections were in place to make collapsing massive parts of the menu easy and understandable whether you’re in Sublime text or the dev tools of a browser. The two divs had to be in place because of some bootstrap stuff, and it should be noted we would have an occasional <h2> in there. Brunch is a great example of that actually: So <h1>BRUNCH</h1> and then <h2>Omelettes</h2>, <h2>specials</h2>...etc. And then of course those, along with the dish names, prices, and descriptions, all go within the <ul>. It felt SO good to clean that up.
I also managed to find a solution to the darn flip cards on the home page! I used this solution from a very helpful code-pen. Crazy straightforward, and the java was as readable a messy ex who cheated on you with someone who’s a major downgrade from you.
The other big victory this week was some preliminary social media research. I was really heads down in some surface level platform-wide analytics for facebook, twitter, instagram, and linkedin. Right now the process we have is as follows:
Check the google calendar for any “holidays” or events or Alice has marked as things we can post about on social media
Find articles / photos, or create the content yourself
Put the content in the social media Slack channel to get team feedback
Schedule post
Basically what Josh wants us to do is eliminate the “get team feedback” thing. He trusts us enough to know that we’re always going to be posting good content, but the problem I saw was that we’re not trusting ourselves with that responsibility. So that’s what I wanted to communicate through my power point: this is what works on each platform. I described each social media outlet as “outfit goals.” Facebook was brunch with friends, twitter was a tech convention, linkedin was clearly a business meeting, and then instagram was a very casual date.
I ended the presentation pushing for us to sign up for Buffer. Everything I read pointed me there over Hootsuite, and it sounds like, for the price, it’s well worth it. I also suggested we put in about 5 hours each week (as a company, not individually) to doing some TLC across all our profiles.
Oh my gosh, and the MOST exciting thing of the week? Finding out that InDesign supports XML and that the tags can be mapped to pre-set styles. Blew my mind. ALONG with the fact that the same thing can be done with Word docx: as long as the names of the styles in your InDesign document and the Word document match exactly (case and space sensitive) then you can save trillions of years of time.
What was difficult
Pulling all that info together for my presentation! I constantly felt like I was just flipping between articles and comparing numbers... it was easy to get lost, to say the least. I definitely want to have a more organized research attack plan for my next big show and tell.
What I accomplished
Those! Freakin’! Flip cards!
Killer Social Media 101 presentation
Awesome lunch with another student and past prof 😎
What I’m looking forward to
This week I’m giving another show and tell on InDesign styles and how to use them alongside XML and Word!!! It’s gonna be 🔥