Social Media...Friend or Foe?
Have you ever wondered how researchers uncover new insights in the field of social science? There are several ways researchers can go about determining whether a theory is true or false.
There are two basic approaches to research methods in the social sciences: positivism and interpretivism. The positivist approach uses scientific quantitative methods, while the interpretivist approach uses qualitative methods. Both of these approaches help explain social behaviors and contribute to making discoveries.
This web by Revise Sociology is very helpful for understanding the differences between positivism and interpretivism.
Mehmet Aksoy conducted qualitative research within the interpretivist approach to determine the causes of social media addiction in individuals. Qualitative research typically involves participant observation or unstructured interviews. This particular study made use of unstructured interviews to attempt to explain this human behavior. This study produced a valid contribution to the mass communication field because it determined the causes of social media addicts in a more clear way. The findings showed that common reasons for social media addiction were lack of friends, feeling of fulfillment, or fear of missing out. The researcher also discovered a beginning and continuity phase of social media addiction.
Azam Shokri and Georgios Dafoulas conducted quantitative research within the positivist approach to analyze the role of social networks within educational contexts. With the rise of virtual and e-learning, these researchers wanted to examine the usefulness of Facebook on student performance. The study utilized official data collection through spreadsheets, surveys, and polls. This quantitative data provided hard evidence that the role of Facebook in conjunction with learning activities produced positive student performance. The researchers admit that further studies must be done to examine social behavior within this context.
Which study do you find to be more effective? I would love to hear your thoughts in the comments. I initially thought the quantitative study would be more clear and produce the most meaningful results. After reading through both studies, I find the qualitative study on social media addiction to be more clear.







