Prosumer Profile: Sam McCracken
Name, Title: Sam McCracken, General Manager Native American Business
Company: Nike
His Story: Sam grew up on a Sioux-Assiniboine tribe reservation in Montana, starting his career at Nike in a distribution warehouse. He worked his way up to a management position, went on to lead Nike's Native American Employee Network, and wrote a business plan focused on how the company could build relationships with 250 Indian tribes.
Sam's personal passion is improving the health of the Indian community and is a firm believer in how the power of sports can transform a person and a community. In 2007, he helped launched the Air Native N7, Nike's first shoe designed to meet the foot shape and width needs of Native Americans, and to help promote physical fitness in a population with high obesity rates.
His importance: Sam is part of a new breed of Intrapeneurs - those who bring their full passions unafraid to share who they are and what they care about. When given the right opportunities Intrapeneurs can drive real change and innovation within the walls of their organization.