#isabellapineda

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We began our goBIKE co-creation 3 with the prompt "If you could travel to anywhere in the world, where would you go?". This got everyone talking and allowed us to know each other a little bit better. We then talked about the strategic problems we had presented to them at our last co-creation to give context of the solutions we would present next. We had developed 6 holistic concepts which we presented to them, highlighting their goals and benefits. We also showed them short videos which narrated the customer experience of the new concept. After presenting the concept and taking a few minutes to discuss it as a group, we ranked each of the concepts using the N.U.F matrix. Ranking them versus giving them a certain value allowed us to easily identify which concepts we considered as superior to the others. We ended the session by reminding our clients of the next co-creation session where we will deliver the final concepts further developed.

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In our second co-creation session we began by going over the SWOT matrix we developed together during the last session, and highlighting the main findings and key patterns. This sparked a conversation where we discusssed the new law that passed for Complete Streets, which benefits bycicling in Savannah greatly. Afterwards we presented the clients with our field research, which included the recognition of the four target groups, their respective personas, and key insights and quotes from the interviews. We then introduced the service package which showed the core, facilitating, enhancing, and differentiating services. We had identified six main strategic problems which resulted from our research, and we presented these to the clients, selecting three to focus our brainstorming activity on. The brainstorming activity was introduced, which was mindmapping, and then each individual had time to complete the mind map with the given random word and choose two words generated by this method to come up with solutions to the prompted question. We then went around the table and shared our solutions, sparking discussion and building on each other’s ideas.  

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In our first co-creation session we introduced our clients to the concept of service design, its main characteristics and our methods of research, including the double diamond process. John Bennett, Executive Director of the Savannah Bike Campaign, talked about the organization and about the achievements of Savannah as a bicycling city and what the city's goals should be moving forward. We then proceeded to co-creating a SWOT analysis, identifying the city's strengths, weaknesses, opportunities and threats towards reaching our goal of "providing an environment that is safe, convenient and appealing for all levels of cyclists". After reflecting individually, we led a group discussion where new facts and observations emerged. Our session ended by communicating our next steps to our clients and our intentions of conducting further research. 

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Storytelling

Storytelling has become an important part of any field of design. Narrating a story with believable characters that face problems people face everyday, and how the service, product, or software comes in as the hero which will solve everyday struggles and conflicts. When you create a compelling story, it makes the whole concept much more understandable, and both clients and others in your team will grasps the concept more easily. A story also makes any given scenario more believable, and puts the idea as a real possibility, not just an abstract concept.

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Ideas demand change. By definition, the application of an idea means that something different will take place in the universe. Even if your idea is undeniably and wonderfully brilliant, it will force someone, somewhere to change how they do something. And since many people do not like change, and fear change, the qualities of your idea that you find so appealing may be precisely what make your idea so difficult for people to accept.

http://scottberkun.com/essays/38-how-to-pitch-an-idea/

HOW TO PITCH AN IDEA

The greatest ideas of the world have always scared people. Art, science, design, the greatest inventors of all time have been rejected and questioned by others who do not understand or do not see the greatness of what they are doing because it challenges their current reality. To make a great idea become a reality, learning how to pitch it is primordial, since it will determine the success or failure of it coming to life.

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Before getting to the costly development of a new or improved service, low fidelity models are often used to prototype and test the ideas quickly and cheaply. The tools used for service prototyping can go in the direction of mainly evocative simulations but also of very realistic descriptions: from rudimentary acted-out scenarios with hand-sketched screens or improvised props to detailed mock-ups of the system, the environment and the staff.

http://www.servicedesigntools.org/taxonomy/term/3

Implementing a new service, or an improvement can be quite costly, so before actually putting it into action and making clients spend hundreds of dollars, it should be prototyped. This will uncover mistakes, new opportunities and changes. 

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The Theater Metaphor

Comparing service design to theater has become quite common, actors, props, sets, scripts, they all have a representation somehow in service design. Everything has to be rehearsed, well crafted and planned before hand to be able to put on a good performance. Things have to go well backstage so that the audience can witness a good show. And even though the performance is practiced hundreds of times, there are always external factors that can completely change the expected outcomes, factors that can not be controlled by anyone. 

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Brian Gillespie - Service Design Safari

On October 29 I attended the lecture by Brian Gillespie, who spoke about his experience at the Service Design Network Global Conference. He talked about coherent systems, and how they meet the world's increasing complexity. About micro interactions, small experiences that have a big impact. He also said that we as service designers need to pave the way for easy implementation, we have to create an openness to change. I find this very true and a very compelling statement, because usually people fear change and they avoid it, and service design is all about changing things, restructuring, reframing, so to really make things better, things need to change first. But how do you overcome people's apprehensiveness to change?