In our second co-creation session we began by going over the SWOT matrix we developed together during the last session, and highlighting the main findings and key patterns. This sparked a conversation where we discusssed the new law that passed for Complete Streets, which benefits bycicling in Savannah greatly. Afterwards we presented the clients with our field research, which included the recognition of the four target groups, their respective personas, and key insights and quotes from the interviews. We then introduced the service package which showed the core, facilitating, enhancing, and differentiating services. We had identified six main strategic problems which resulted from our research, and we presented these to the clients, selecting three to focus our brainstorming activity on. The brainstorming activity was introduced, which was mindmapping, and then each individual had time to complete the mind map with the given random word and choose two words generated by this method to come up with solutions to the prompted question. We then went around the table and shared our solutions, sparking discussion and building on each other’s ideas.
