Hasbro's Licensing Source Book was published on Issuu on September 15th, revealing Hasbro's plans for the future of the My Little Pony brand.
The LSB details licensing plans for many of Hasbro's brands. Most of the article for MLP lists brand partnerships from the past few years, but current and future plans were also hinted at.
Apparently, in 2025 MLP will be celebrating all of its generations, focusing on nostalgia with all sorts of licensed consumer goods, from apparel to home goods to even Basic Fun figures.
But, in "2026 and beyond" though, there will be a "total brand evolution," hinting at some sort of revamp of the MLP brand after 2025. It's possible we could get a new generation in 2026, but it's not clear yet.
Hasbro will have a booth at Brand Licensing Europe on September 24th to the 26th, so we may see more information then.
