Advocacy - What NOT to Do
If I've learned one thing in library school - it's how to advocate for the library at a moment's notice. As a library science grad student, everyday moments and conversations are an important avenue for explaining what a librarian actually does and why it's important for me to be in grad school (a nickel for every "You need a degree to be a librarian?!" would probably cover my tuition). I've gotten quite adept at explaining my chosen profession - and even my chosen sub-profession (children's librarianship - even many librarians don't fully get us). Even my husband is on it. He loves talking about libraries to his customers at work!
I don't think I have to argue with anyone that advocacy is an important part of my job. If you've entered the profession recently, just telling friends and family about the decision to go to library school was probably enough to demonstrate that!
As Dr. Arnone said this week, "Advocacy is about changing perceptions." And this reminded me of an advocacy piece I saw a few weeks ago. In many ways, it was a stereotypical advocacy video for school libraries - which is why I want to use it to discuss what NOT to do in advocacy.
While I can't find the original video, a number of similar videos can be found here: http://libraryschool.libguidescms.com/advocacy. Watch a couple, then come back here.
...
Did you catch the pattern? The problem with almost every single video?
We start with the outdated perceptions people have of libraries.
"You may remember the library as the old dusty quiet place..." "The school library - not just books anymore!" "Gone are the card catalogs and microfiche of ten years ago - the school library of today is on the cutting edge of new technology." "We're out of the dark ages!"
And so on and so on.
This drives me absolutely crazy, for a number of reasons.
First, it denigrates our history unnecessarily. Sure, the microfiche and the index don't seem like innovations in information retrieval and storage now - but they were important technologies in their time!
Two, it makes it seem that libraries have only recently figured out this "computer" thing. I am 25 years old and I have NEVER used a card catalog. Ever. Libraries have been evolving for a long time. Individual libraries have changed at different rates, sure, but we didn't completely stall for 30 years.
Three - this is the most important part - when we use those outdated images and perceptions, even as we're trying to prove that things have changed, we reinforce those perceptions. When we invoke these old frames, these old ways of thinking about libraries, we undercut our own point. Those frames strengthen with repetition - so by using them as rhetorical device, we compromise our message about what the library is doing now, reinforcing those outdated stereotypes rather than challenging them.
Effective advocacy doesn't require a disdainful view of our own history.
So librarians who always reference the (non-existent) dark days?
Kindly knock it off.









