Dec 12, 2018
NEW YORK | For retailers, the smartphone is future of store experience
NEW YORK | For retailers, the smartphone is future of store experience
NEW YORK — Just a few years ago, retailers considered smartphones the enemy of the in-store experience they were trying to create. Customers often whipped out their device to compare prices online and then walked out of the store to buy the same product elsewhere.
Today, stores are taking their cues from shoppers and now consider the smartphone their friend. They’re giving shoppers more control…
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