"I wish I went to the city more" has always been a reoccurring statement I hear among my campus and throughout my peers growing up. For my Public Transit Ad, I chose to target younger Millennials and older Generation Z consumers living in the suburbs of Chicago. The style of messages and images within the campaign goal is to feed curiosity for an action-oriented and future-focused generation. Digital marketing would be ideal for this campaign on social medias and websites such as Facebook, BuzzFeed, Spotify, YouTube, SparkNotes, Twitter, etc. @dannymota #StayOnTrack #InternFightClub #Round7 #doitinpublic #IWillSurive #Metra S/o to @rebirdy and @juliadennis (at R O U N D S E V E N)













