Narrative and Story Telling...
Art direction is the management of the artistic and design elements of a project, especially in film, television, advertising, or publishing; the work of an art director. Art direction is very important in today's music videos.
For Takhe/heroes and villains.
“A mood board is a type of collage consisting of images, text, and samples of objects in a composition. It can be based upon a set topic or can be any material chosen at random. A mood board can be used to give a general idea of a topic, or to show how different something is from the modern day. They may be physical or digital, and can be effective presentation tools.”
PINTEREST ISN’T A SOURCE OF RESEARCH...
“A designer is concerned with the execution, while an art director is concerned with the strategy behind that execution.”
There are multiple different ways to go on a journey, the direction you chose will determine the journey you will have. The destination is the same, but the journey you take can be very different.
Mall defines art direction as enhancing a story and amplifying meaning.
Art direction gives substance to design...
“How do candles transform a regular meal into a romantic evening” - Dan Mall.
Art Direction doesn’t = Design.
1. Approaching art direction and design differently
New York Times - the art direction hasn’t changed, they stick to the same style over the year.
Dr. G B Orbell, adventurer - Key figure in our story - indiana jones type of character. Could base the story around him and his adventure.
The Bird - Could base of finding Nemo, aimed at kids with bright colours and easy language, illustraions would play a key role. This story would be verydifferent to that of the DR.
A new Zealand Gazetter - Sources of information, could have the whole website in an old gazette style, old fashioned and simple. (yellow paper and Black text)
‘Good ideas Grow on paper” - The Standardistas
Mind Mapping - use a mind map to build on an idea and come up with something new.
Magazines that show different approaches to design and layout -
Pinterest Board filled with book covers. This will help you get some Inspiration.
What about Books on the web?
Books on the web are good and do have some use, however, you cant get the real feel for the book without actually being able to touch it and use it properly.
