ARE YOU A DIGITAL STRATEGIST?
If you think you're a digital strategist please think again, you've probably; * Ran a website before * Been involved in planning a website * Taken a website from concept to go live state * Done a bit of digital marketing i.e. ran a few SEM campaigns in Adwords * Created a facebook page or similar * Maybe worked in or ran a project team You've probably done those things more than once and you might call yourself a digital strategist? At the low end of the market you’d clearly know much more than the average bear - but you’d fall well short of what a TRUE digital strategist does and thinks about day-to-day.
When I dive into any project I apply the following expertise; * Business process, business models, and business fundamentals including budgeting and financial flows. * Marketing process, brand development, brand strategy, path to market, value propositions, productisation and product / service segmentation, market trends, direct marketing, digital marketing, and convergence of media platforms. * Creative direction, visual differentiation, market relevance, marketing platform integration and cohesion. * User behaviour, usability testing, demographics, recruitment of test subjects, focus group management and unbiased processing of user feedback. * Technical development, web technologies, mobile technologies, understanding the software development lifecycle. * Systems integration, database development, data warehousing, and back-end platforms such as CRM and core business software. * Project Management, stakeholder management, methodologies such as agile, communications strategies, risk management, and governance. * Social Media, influence, viral, and touch points. * Conversion methodology, persuasion architecture, design optimisation. * Reporting metrics; not just traffic and conversion but behaviour interpretation, and how to leverage this. * Consulting frameworks and processes for extracting organisational needs and converting them to digital roadmaps. * Innovation capacity, ability to distil concepts into commercially applicable but boundary pushing results, an ability to step back and see the big picture and the trends. * Hands on experience in architecting, designing, developing actual solutions. * Leadership capacity to drive multiple stakeholders, teams, suppliers, and resources to common goals. * Prototyping & pitching. If you are looking for a creative / digital strategist / technologist who understands the business of digital media, social media, advertising, marketing, branding, and taking a creative, strategic and people-centric view of how to connect consumers and brands. I have a good grasp of different types of mediating technologies that can best be used to engaging experiences where the connection happens - please drop me a note to [email protected] as I'm currently available and looking for full-time roles across Sydney or Melbourne. Please feel free to leave your thoughts, point of view or feedback below - thanks and speak soon.