Corvette as a luxury car? One 1964 ad suggested it - Jeff Koch @Hemmimgs
Corvette as a luxury car? One 1964 ad suggested it – Jeff Koch @Hemmimgs
America’s personal-luxury car scene exploded in the late ’50s. Studebaker’s Golden Hawk was among the first, back in ’56. Ford’s Thunderbird helped prove the market when the four-seat Squarebird came out in ’58. By 1963, Buick’s Riviera had eased onto the scene, and suddenly most car brands wanted in on this new niche. Chevrolet naturally sought a way to capitalize on the near-luxury-car game,…
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