It's the Age of the Customer - video from Jim Blasingame
I came across this insightful and concise video from Small Business Expert Jim Blasingame about the way technology and online networking have changed the buyer / seller relationship in business to consumer markets.
In the video (linked below), he states that the new reality for sellers and buyers is that customers increasingly have access to and control of the information about the sellers' products.
In the old relationship (before the Internet made product information available and easily accessible), it was the seller who controlled all information about their products.
For more insights and videos from Jim Blasingame, please visit his website http://www.smallbusinessadvocate.com/ or his Youtube channel.
Thanks Jim!
