Behind the Scenes with James Lacey on ‘Modern Living with Kathy Ireland’
The Natural Products Expo West, one of the consumer products industry’s largest trade shows, was a success for Jim Lacey and his team at Healthy Ventures LLC. The Westlake Village, California-based company served as National Gold Sponsor of the event, which took place in March, 2018 at the Anaheim Convention Center in Anaheim, California. The company is best known for its Berry Sleepy and Berry Awake products, two all-natural sleep products harnessing the power of superfruits. These products are a healthful alternative to synthetic sleep aids and additive-laced artificial energy shots.
In April, 2018, taping began for the “Modern Living with Kathy Ireland” television show, which will feature an interview with Jim and information about his company’s line of all-natural products. Hosted by Kathy Ireland, a former supermodel and a television personality known for her passion for natural consumer products, the show is broadcast to an estimated 228 million homes around the world.
A glimpse backstage at the “Modern Living” studio showed Mr. Lacey speaking with Kathy Ireland. The interview between the two was informational and shared many details with viewers. Mr. Lacey was also able to describe his products and the upcoming marketing campaign that will help the company reach new markets around the globe. Healthy Ventures is continuing to add products to its roster, including the original Berry Sleepy sleep shots and veg caps and the new Berry Awake Natural Energy Shot, which is available in two flavors, Strawberry and Mixed Berry. The company announced that in the second half of 2018, it would introduce two new flavors to the Berry Awake lineup, with Orange-Mango and Strawberry-Banana complementing the original flavors.
Jim Lacey has many years of experience in the consumer packaged goods industry. He has worked with a number of large corporations, including Gillette, Nestle, and Weider Nutrition, just to name a few. His own entrepreneurial skills were showcased at Crunchies Natural Snacks, a company based in California that quickly grew to dominate its market sector. Jim’s passion for creating consumer products that meet or exceed demands has given him the ability to reach new markets, and has helped position his business ventures for explosive growth.
