Who wants to be a floccinaucinihilipilification*?
Not me. Certainly not in business, advertising, marketing, and public relations writing. That’s when you want to be positive, affirmative, affirmational, and helpful, when you’re writing to get your audience to do something on your behalf or your employer’s -- buy, sell, vote, donate, join, discuss, repair, invest, research, party, pay, meet, tweet, etc.
In his essay, “The Strategic Power of Positive Language,” crisis management expert Jim Lukaszewski (e911.com) says, the “critical reality of positive language is that if you wish to establish a pattern of long-term improvement in relationships, and control the conversation and the environment in which communication takes place, it is positive language that gives you control of your destiny, your opposition, and the distractions on your way to victory.” Jim speaks to PR power.
www.e911.com/wp-content/uploads/2015/12/Strategic-Power-of-Positive-Language-c-2016.pdf
* the action or habit of estimating something as worthless
