Objective: Turn Myths and Rumours around Jio into an opportunity to create buzz on Digital Media
Results:
67million overall Impressions earned media value (Social + PR) amounted to Estimated INR 2.01Cr @ CPM of INR 300
Perception:
Jio established itself as a forward tech brand with a sense of humour amongst the likes of Google, Tesla, Uber
Love in the time of price war. 14 Feb 2017.
Dear @airtelindia, @VodafoneIN, @ideacellular, Happy Valentine’s Day. #WithLoveFromJio
— Reliance Jio (@reliancejio)
February 14, 2017
Happy Women's Day
Happy Holi
History retweets itself. 14 Feb 2018.
Dear 160 million Jio users and our friends who still reside in SIM slot 2, you hold a special place in our heart. Happy Valentine’s Day. #WithLoveFromJio #ValentinesDay #ValentinesDay2018 pic.twitter.com/GVh2qSeraW
— Reliance Jio (@reliancejio)
February 14, 2018















