Gamification in Marketing
1. I don't really play any online social games anymore. I used to play Draw something. this is a game where you draw something and the people you are playing with has to figure out what you are drawing. I do think it is possible to design this kind gameful experience in non-game contexts to make them more interesting. I do believe the reason for playing this game was similar to the ones cited in McGonigal's talk because i started playing this game only because lots of my friends were doing and and it gave us another way to connect and socialize with each other.
2. A company that has had a successful gamification strategy in marketing is Chipotle with the Scarecrow game. Chipotle applies gamification to meet business objectives by including the importance of organic food and environmental care into this game to reiterate their sustainable efforts. They also reward users with food coupons that can be redeemed at your local Chipotle stores. The end goals of this game is to build awareness of the sustainable efforts of the Chipotle brand while encouraging consumers to buy the food. I think this builds up mental resilience because it includes outsmarting Crowbots and navigation. It builds emotional resilience because the ultimate goal of the game is to restore hope for animals, farms, and the environment.
http://www.scarecrowgame.com/
3. We could adopt the end goal aspect of building awareness of how social media can be used in marketing by challenging students to compete with each other by coming up with creative ways to incorporate the weekly themes for marketing purposes, in a positive manner. Maybe the best one at the end of each week could be chosen and rewarded with a few points extra credit. The end goal here is that the students understand how to apply these themes to real life marketing situations.