Jul 19, 2016
WE’RE ALL SUPERHUMANS
Final Cut’s Joe Guest has done it again.
In the U.K.’s Channel 4 spot for the 2016 Rio Paralympics, Joe reminds us how crucial editorial is in elevating something shot beautifully & helping turn it into something brilliant.
This spot tugs at our heart-strings and shows how far we’ve come as a society as we continue to cast aside fear, derision & shaming in favor of acceptance, inclusion & song.