Are the palaces’ finest up to the job? You might think that the younger, more digitally native royals and their advisers would be more adept at handling the modern media environment, while fuddy-duddy Charles and Camilla would not. But one of the most surprising subplots of the medical drama that has played out in London over the past few months is how well Charles and Camilla have played their hand compared with William and Catherine.
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The Waleses, guided by Lee Thompson, who cut his teeth at Freud Communications, a P.R. agency, before moving to CNBC and NBCUniversal, where he was praised for his digital and social-media skills, were less sure-footed. Their initial decision to give no details of Catherine’s surgery in January but to simply indicate it was serious—two weeks in the hospital, followed by months recuperating at home—created a vacuum that social media was only too eager to fill. William’s last-minute decision to pull out of speaking at a memorial service for his godfather, King Constantine of Greece, in February, citing a “personal matter,” further cranked the rumor mill. Kate’s amateurish Photoshopping of her family photograph, released on Mother’s Day in the U.K., revved up the global online guessing game about her health. Her apology for the “confusion” the image had caused, but not her decision to doctor it, opened up her and her family to derision. By now distrust of Kensington Palace was such that when the Waleses allowed newspapers to publish a grainy image of them during a visit to a farm shop in Windsor, many wondered if it wasn’t them at all, but rather doppelgängers. Thompson and the Waleses appear no match for Andreae and the King and Queen, but those close to both Buckingham Palace and Kensington Palace say other forces are at play. Paddy Harverson, a media strategist who has worked with most of the senior royals, points out that Catherine and William needed time to come to terms with her diagnosis and explain it to their three young children. True and reasonable. But with 20/20 hindsight, waiting weeks and weeks to reveal the truth was far too long. Those close to the Waleses also criticize newspapers for reporting on the social-media speculation, “which they knew to be batshit crazy but ran with it anyway because it produced headlines and clicks, which generate revenue.” Some observers draw a distinction between the Waleses’ and the King and Queen’s attitudes to the press. One seasoned royal correspondent points out that Charles and Camilla are “much more experienced in crisis management than any other members of the royal family. They have seen it all and have the scars to prove it and, as a result, are much more relaxed these days about how much information they share.” By contrast, “William and Kate are more private and can be very stubborn,” he says. “When they get an idea in their head—for instance, ‘we won’t share any medical details’ or ‘here is the one picture we want to release to the media’—it can be hard to shift them.” He adds that “thanks to Harry’s endless court cases in London, people assume that he is the brother who loathes the press, but, if anything, William hates the media more. He naturally wants to protect his family, but that does not always mean he and Catherine make the right decision.” Some observers, for instance, say it was a misstep not to follow Charles’s lead and release some private pictures of Catherine at home reading “Get Well Soon” cards. What Charles and Camilla seem to know is that while the newspapers might be sweet-talked and occasionally bullied into playing the “we need you, you need us” royal media game, no institution can win a firefight with unregulated social media. Not least when it turns out the keyboard warriors have a point: Kensington Palace was not telling the full truth, whether Catherine might have wanted to reveal it or not.
~ John Arlidge, "A Tale of Two Royal Households"
