May 5, 2013
"As young technology companies slowly but surely start to develop wearables with more evolved aesthetics, will consumers still have room for bracelets, watches and sunglasses that may look good, but lack appealing functionality? Indeed, if they don’t want to risk ceding highly lucrative and limited space on the emerging battleground of the human body, it’s time for fashion brands to take wearables seriously." (Source: Business of Fashion)
We're on it, BoF!