Jun 12, 2012
Portrait of Jon Tan after joining Jessica Hische at Creative Mornings Vancouver for a roundtable Q&A Friday.
Vancouver, Canada
2012
seen from Saudi Arabia
seen from Norway
seen from Spain
seen from United Kingdom
seen from Mexico
seen from Australia
seen from United States
seen from China
seen from Ireland
seen from China
seen from United Kingdom
seen from United States
seen from United Kingdom
seen from United Kingdom
seen from United States
seen from United States
seen from United Kingdom
seen from United Kingdom
seen from France
seen from Italy
Portrait of Jon Tan after joining Jessica Hische at Creative Mornings Vancouver for a roundtable Q&A Friday.
Vancouver, Canada
2012
Our generosity, enthusiasm, confidence, and above all, courage to collaborate not compete, is a best practice worth propagating to other professions as they join us in building the web.
Jon Tan, Designer, Analog. Posted to What I Learned About the Web in 2011, from A List Apart
I am a web designer. I neither concentrate on the party venue, food, music, guest list, or entertainment, but on it all. On the feeling people enter with and walk away remembering. That’s my job. It’s probably yours too.
Jon Tan
Web != print People experience the Web differently to print. The Web is not linear; in print people most often read sequentially, from front to back. They may flip, looking for something that catches their eye. After an initial look, they may skip back to interesting items using a table of contents or an index. On the Web this is reversed. Skipping to a certain page via the menu is habitual. This has been encouraged by bad design and web copy writing where inline links in the running text are sparse, if available at all. Skim reading is the norm on the Web. It may well even be the case that skimming is normal everywhere, it’s only when we become absorbed that we digest the meaning of the text linearly. It’s a way of filtering the noise in a page to try and get to the content of interest. However, this has become essential because of bad design; pages have been confused with intrusive advertisements, overbearing calls to action, and layouts that don’t serve legibility. It has forced people to skim, whether they want to or not. Better designers refuse such harmful techniques. Getting layout and content right in prototyping is essential.
by Jon Tan aka @jontangerine in a June 2008 article entitled 'The Paragraph in Web Typography and Design'.
a-ha! it's the bad design everywhere that makes me skim and contributes to my ADD!